Tuesday, February 22, 2011

Linked In metrics


Just looked at my linked in metrics and I see that I have appeared in search results 43 times in the last 90 days and there are 40 visits to my profile. My initial thought was that a 93% conversion from search results to profile views. However, looking at the data again, I realized that this is not a case of direct conversion. Of the 43 searches in which my profile appeared as a result, I am not sure of the ones where folks clicked on my profile. There are chances of folks who are already connected to me or 1/2 level of connections who have clicked on other links on the site and arrived at my profile. Now, I need to look at the referrer metrics if available for free accounts and figure out what the traffic sources are.

As an aside, I've thought about adding my linked in profile to the blog and realized that I'd like to keep my writing and professional work separate. It is the same person doing it. However, the motivations in both places are very different. Folks who want to connect both will just have to spend some more time looking for my resume. I figure that a lot of people are not going to be interested in making the connection in the first place. Surfers on the web suffer from a high level of ADD and that should lower the probability of people who are trying to make the connection even further (I was thinking of saying reduce the chance, but lower the probability just has a better 'ring' to it).

Sunday, February 13, 2011

Eat Pray Love

Just watched the movie yesterday and I gotta say that it hit the spot someplace. I've always wondered what I am really doing with my life. I am sure a lot of us are asking ourselves the question all the time. If you are not, good luck to you since you either know what you are up to or clueless about your ignorance.

There were so many things about the characters in the movie that was touching. A woman who has lost herself in her marriage and when she gets out of it, is not sure what she is; the snarky Richard from Texas; Ketut the Balinese medicine man; her lovely friend Sofi. As the landlady in Italy says, in the end the most important thing is "familia". Liz is touched by this diverse set of people and in turn touches their lives and becomes a part of their family.

In the protagonist's path to self-discovery, she has suddenly touched something in me. It's not an emptiness, nor is it a sudden awareness of what I want. It could just be that I was able to identify with a lot of things in the movie. This one quote was the highlight of the movie for me - "When you set out in the world to help yourself, sometimes you end up helping... Tutti", where Tutti in Italian is "everyone".

PS: YMMV!